A critical component of any marketing plan includes a comprehensive competitive analysis. Not only does it help you to know how other companies are positioning themselves in the market, but it will help you to identify any gaps in the market, or gaps in your own offering. And it gives invaluable market sustainability information in terms of pricing and packaging.

Competitive Analysis

Knowing what your competitors are doing is the best way to stay ahead them. With NIH Research on your side, you can count on objective research to help you find out the four major components of any marketing or sales initiative – Strengths, Opportunities, Weaknesses and Threats. Even better, you'll find out how each of these areas can contribute to your future success against competitive companies in the same market.

To fully understand the competitive landscape of your market, there are three key components that healthcare technology companies must understand: 1) competitor messaging, as well as packaging and pricing, 2) competitor technology offerings and dependencies, and 3) competitor customer and partner relationships.

To try to aggregate this information is a cumbersome - if not daunting - challenge, just based on the time commitment alone. Add to that the complexities of finding sensitive information, and you've got an overwhelming project on your hands.

NIH Research provides you with critical information from up to three of your key competitors. We get you the "inside scoop" of your competition, and create custom, comprehensive competitor profiles that are not readily available, nor easily attainable. And you'll be assured that the reports you'll receive are credible and objective, because the research is being conducted and collected by an independent, unbiased source.

Hear their messaging

• Analysis of Web sites
• Corporate messaging
• Product & service positioning
• Key benefits to the customer
• Review of marketing collateral
• Brochures
• Corporate overview and product description sheets
• Product overviews and interactive demos
• Pricing model descriptions
• Base pricing
• Available discounts
• Product & service packaging and bundles