Best Practices for NIH Research Contracted Hours
NIH Research is your highly effective utility vendor for specialized, high priority marketing campaigns. Once you have engaged with us, there are many ways to maximize the reach of our efforts:
Improve Exposure in Targeted Territories
Maximize your presence in each sales representative’s territory. Contracted NIH Research hours can be used to:
• Generate additional appointments for a representative traveling to a certain area
• Assist a new-hire in developing a solid lead base
• Eliminate missed opportunities in an open region or territory
Fulfill Information Requests
Acquiring access to your email exchange server is a proven practice to ensure our collaborative efforts are streamlined. Once it is accessible, NIH Research Consultants relieve marketing departments of various projects and avoid situations whereby an information request slips through the cracks. Some responsibilities the NIH Research team will assume include but are not limited to the following:
• Fulfill electronic information requests immediately following a request
• Send collateral with a professional note and representative’s contact information
• Schedule the callback to glean feedback and discuss next steps
Event Optimization
We maximize your every opportunity to introduce your company to, present to, and educate your prospects or clients. Keeping your name in front of your client/prospects is key! Our dedicated efforts can more than double attendance at your client events such as:
• Trade shows - Avoid empty booth
• Webinars – Who’s watching?
• User group event - We recruit and conduct real time registration
Satisfaction/Reference Campaigns
Our model reinforces your connection to current clients while assessing possible cross-selling and up-selling potential. Our efforts uncover detailed information for you and reinforce to your clients that they matter to you. We carefully massage your invaluable client database to provide the following:
• Increased client retention and customer satisfaction
• Keen awareness of up-selling & cross-selling potential
• Escalated recommendations, endorsements, & referrals